Blog
Coming to a trucker hat near you!
August 6, 2025
Just in time for the start of the deicing season, we’re excited to unveil a new retro SureOps button logo, which will be featured in an upcoming line of merchandise in the fall. Think classic tees, hoodies, trucker hats and more.
Our new button logo celebrates nine successful years of the SureOps Ground Deicing Program, and incorporates key elements of our mission and overall identity in its inspiration and design. We’re really happy with the end result and look forward to bringing it to life in our merchandising. Drop us a line and let us know what you think.