Mike is one of the aviation industry’s most knowledgeable aircraft deicing experts and innovative entrepreneurs. He previously held several executive and senior management positions with aviation and technology firms and managed a wide range of high-level aviation research and development projects over a career spanning 25 years. He founded the “Sure” brand with SureWx in 2011, today the world’s largest provider of electronic holdover time solutions, and launched SureConsult in 2015. Mike is a go-to consultant for numerous international airports, air carriers, service providers and technology manufacturers, providing expertise and innovative solutions related to winter resilience, business optimization, expansion, transformation, and master planning. An aspiring full-time endurance runner, Mike believes that preparation, determination, and execution are the keys to success in business, life, and life on the trail, and he sees all bumps, bruises, and blisters gathered along the way as opportunities for learning.